Unveiling the Power of Gerrel 1 Button’s “Triple-Play” for Capturing Deposition “Gotcha” Moments
It’s only a Gotcha if it’s remembered
In legal proceedings, a deposition holds a significant place as a crucial tool for gathering evidence. The deposition dynamics often lead to unexpected and critical “truth moments,” the elusive “Gotcha” that can make or break a witness or even a case.
Imagine using multiple focus groups on a case with significant damages, and you have invested considerable resources to date. You will present to the focus groups the deposition testimony of a crucial opposition witness where you have gotten that witness to admit, the “truth moment,” in five successive questions, that their work did not meet industry standards.
The first focus group received a copy of the deposition transcript to read, and at the end of 1 hour, only 10% of the focus group remembered the witness’s truth moments and failure to meet industry standards.
The second focus group watched a video of the witness’s deposition, but 1 hour later, only 35% of that focus group remembered that the witness’s truth moments had failed to meet industry standards.
For the third focus group, the attorney watched a video where a 3′ by 4′ Yes/No chart of the five questions was physically placed next to the witness. As each of the five questions was read, they heard the witness’s answer, and the attorney would mark an “X” in the appropriate box. Approximately 1 hour later, 65+% of the focus group remembered the witness’s truth moments failed to meet industry standards.
Ok, I know what you’re thinking
No attorney defending a witness would let you physically place a big chart right next to their witness during an in-person deposition, let alone during the trial.
Actually, you can do that virtually on Zoom or Microsoft Teams with the Gerrel 1 Button “Triple-Play Gotcha” Mini-TV Studio.
But first, let’s reanalyze why the retention rate increased by 650%.
10-35-65 Retention Formula – It’s just the way our brain is wired
According to Dr. John Medina, our brains are wired to process visual cues first, oral cues second and written cues last. Blame it on evolution.
Dr. Medina’s studies, after 3 days,
- When a presentation is only text, or oral, people, only remember 10%
- When a presentation is only visual, people only remember 35%
- When text, verbal and visual are combined, people remember 65%
The Deposition Dilemma
Unfortunately, these deposition truth moments are typically captured at the lowest level of retention (10%) and impact, i.e., – the written transcript. In baseball, this would be considered a single-out.
If the deposition is video recorded, these truth moments are visually experienced and will move to the following retention level (30%) and impact, the equivalent of a double play.
The highest level of truth moments retention (65%) is only possible when you simultaneously integrate the written word, with the sound of the words being spoken, with the visual recording of the event, right next to the deponent, the “Triple-Play Gotcha” of retention.
How to do on Zoom or Teams what you can’t do in Person
The Gerrel 1 Button Mini TV Studio can capture a “Triple-Play” Gotcha on Zoom or Teams, with split screen precision, as the testimony is
- Read
- Heard
- Seen
with high retention impact, all with the push of 1 Button.
The Power of the “Triple-Play” Gotcha Moment
Picture this: you are taking a deposition of an opposing expert witness on Zoom. Your research has uncovered a series of fundamental flaws in their analysis that, when acknowledged, render their opinion useless.
Before the deposition, you requested the court reporter to “spot-light” both the witness and you, creating a split-screen recording of you and the witness. Also, before the deposition, you made a single page, Yes/No checklist of “Triple-Play” Gotcha questions which will be displayed later using an ELMO (document viewer, not the Sesame Street character).
When the appropriate time comes to ask the crucial questions, with the push of 1 Button, the Triple-Play Gotcha Yes/No checklist now takes your place on the split screen. The Triple-Play Gotcha Yes/No checklist is directly next to the deponent,virtually.
You slowly read each question, listen for the answer, and visually mark an “X” in the appropriate Yes or No box on the checklist via the split screen next to the expert witness. The questions are read, the answers are heard, and, most importantly, seen, achieving the highest retention impact—a “Triple Play” Gotcha.
Purpose-Built for Litigation
At the heart of this innovation lies the Gerrel 1 Button Mini TV Studio, a cutting-edge solution designed specifically for legal professionals. This system seamlessly integrates with platforms like Zoom and Microsoft Teams, enhancing the remote deposition experience. The Gerrel 1 Button captures every nuance – from the raised eyebrows of the expert witness to the slightly hesitant tone in their voice – providing a comprehensive and immersive depiction of the “Triple-Play Gotcha” moment.
The Gerrel 1 Button, Mini-TV Studio components, are interdependent, interrelated, and strategically sequenced for professionalism and ease of operation.
The Gerrel 1 Button system includes:
- Professional Physical Backdrop that frames your Command Presence for virtual depo or trials
- DSLR Professional Camera with a skin-smoothing algorithm
- 2 Studio Lights tuned to your unique skin-tone
- Broadcast quality lapel microphone captures your tone & resonance.
- 43″ 4K monitor that significantly reduces eye fatigue
- Broadcast AV 4 camera/2 mike switcher – The Brains
- ELMO document viewer (if you don’t already have one)
Are you ready for your own Gotcha Depo Triple-Play?
